Have you been wondering whether or not you should choose to hire an SEO service or hire an SEO contractor ?
Well, this is tricky to some degree. There is a lot you need to understand about search engine optimisation and getting more traffic from Google. More about this in a minute but lets look at some of the differences between SEO service and dedicated SEO freelancers. Just the same as there specofic services in every niche say like Mercedes service centre Artarmon, so it also is in SEO
Basics Of Good Search Engine Optimisation
Search engine optimisation (SEO) is a procedure that online retailers cannot afford to neglect if they want a successful online business. The success of an internet based company can hinge on how well you implement your online marketing strategy, and in particular, search engine optimisation. The key to online success relies on good SEO practises and adhering to the rules stipulated by the major search engines.
Frustratingly, search engines update their algorithms on a regular basis and lately we have seen some major changes with big updates being rolled out. Every time the goal posts are moved by the major engines, website owners and retailers are forced to alter the way they are carrying out their search engine optimisation.
Saying this however, there remain a few constants in SEO; that if carried out correctly, will see you flourish in the results pages.
Keywords Keywords are the very foundation of search engine optimisation. They are fundamental to an SEO campaign and are the primary tools in a website owner’s toolbox. For this reason keyword research is critical to every strategy and campaign. Successful websites; those that feature at the top of search engine result pages have a very good understanding of what their core audience are searching for.
By identifying the right keywords for your business and optimising your website for them, you will increase the number of visitors to your website and soon begin to enjoy the extra business that this brings.
Before setting up your website or online store, draft a list of keywords that best describe your business and compare them to companies within your niche market to see if they carry any value.
You can also get help with your list by using one of the many online keyword tools available, they will show you how often a certain keyword gets searched for each month, how competitive it is and which websites are ranking for it. They will also suggest alternative keywords that you may have missed.
Title Tag The title tag is a very important part of the web page when you are optimising your site. Search engine spiders use the title tag to determine what the content is about and which keywords are being targeted. It is important that every page has a unique and descriptive title that is appealing to a human visitor and clearly tells the search engine spiders what each page is about.
The Description Tag The meta description tag is also an important element of the web page, not just for search engine optimisation, but also for the end user. This will be the first thing that a potential visitor to your website will read and you will want to make sure that your link is clicked ahead of all the other results on the page. Like the title meta, make sure the description is unique on each page, optimised for your chosen keyword and clearly explains what a user will see once they have clicked on your link.
On-Page Content The recent algorithm updates implemented by the major search engines have focused a lot of attention on content.
They are making website owners concentrate on quality copy that will ensure a visitor has the best experience possible when they visit your site. In the past, many website owners had neglected the importance of producing an informative website with quality, well written content.
In the clamour to make sure their websites rank well; they have been guilty of producing keyword saturated copy with wafer thin and repetitive content. Websites like these have seen their rankings in search engines diminish spectacularly, or, have vanished completely.
Back Link Profile For years, website owners would labour long and hard to create a large back link profile that would guarantee an improvement in rankings. This is because search engines would treat each back link as a vote of approval. Lately though, the emphasis has switched from quantity to quality and a poor link profile can have a detrimental effect.
The quality of links is determined by the authority of the site that is linking to you and the relevancy it has to your website. This has led to website owners blog commenting, forum posting and guest writing on websites that share a common theme.
It is also important not to use keyword heavy anchor text in your links, as search engines take a dim view of spammy anchor text and will penalise your website.
Social Networking Social networking has gradually become more important to good search engine optimisation. You will need to set up accounts for your business on all major social platforms and start sharing information, links, videos and ideas.
This is an excellent way to build trust between you and potential customers. Creating a splash on social networking sites is a great way to spread the word about your business and encourage visitors to your site. Make sure you engage other users in a friendly and informative manner.
No one likes a bore, and if you are forever boasting about your product or service instead of listening to other people’s opinions and views, you will soon find yourself very lonely.
Optimised Images You may have noticed that search engines have started to serve up a lot of images in their results and most give you the option to specifically search for images only. The images are shown in the results based on keywords; so it is important to consider this when you add images to your site. Use keywords in your image filenames and always fill out the ‘alt’ and ‘title’ attributes with descriptive content. This will help the search engines understand what your images represent and index them correctly.
Conclusion Good search engine optimisation is essential for all online businesses. If you don’t optimise your website properly , then you will lose your target audience to your competitors. It is important to be aware of any changes that search engines make to their algorithms and adjust your SEO strategy accordingly.
SEO is just one industry that is highly competitive, but it is also a job that only needs you sit on your butt and push buttons.
Drive More Targeted Traffic To A Website
Knowing how to drive traffic to a website, knowing how to drive tharted traffic to a website that converts to sales is another. There is no point in driving traffic to a website if the phone is not ringing. You could drive 2000 hits a month in traffic and maybe only 200 of those may convert to sales, but why do this when you can drive 1000 hits a month and say 600 of those converts to sales. That is targeted traffic.
Other Trades That Are Competitive But Require Physical Strength
There are many industries we could name here and probably add on as we go on growing the size of this blog but one such industry is the plumbing industry. Plumbing companies have to have one of the dirtiest and most difficult jobs when it comes to the construction industry or even so mjuch as unblocking a blocked pipe or drain that requires a lot of physical labour to unblock pipes. there are a multitude of tools that come with this trade which eliminates hard work required by the plumber with physical strength but it also requires good health to be able to dig with your hands very deep in order to locate blocked drains or pipes or to install new plumbing.
Car detailing is the process of cleaning the exterior and interior parts of a car. In fact, it is nowadays used to refer to cleaning any type of vehicle, such as trucks, buses, and vans. One thing that makes this seemingly easy task difficult is the presence of different types of surfaces in an automobile.
Take for instance, a car. The interior surfaces, such as seat upholstery and mats, are soft. The engine components are strong and sturdy. The external parts, that is, metal body and windshield glass, are hard surfaces – but these are brittle. In other words, cleaning a vehicle involves cleaning different types of surface.
The problem starts right here with the choice of cleaning machine. A cleaning machine used to clean soft surfaces is not ideal for cleaning hard surfaces and vice versa.
The end result is that the cleaning workers end up with using multiple machines to clean even a small car. This article deals with car detailing and provides tips to make the process faster and more efficient. The most important aspect of the cleaning process is the type of cleaning machines.
The curious thing about this is that almost all types of cleaning machines can be used for the process. But, no single machine can be used for carrying out the entire car detailing process. Efforts are ongoing to find a single machine that can be used to clean all kinds of surfaces in an automobile.
A partial solution has been achieved with the launching of mobile car wash equipment. Before dealing with these machines, it is better to see how common cleaning machines, such as carpet cleaners, pressure washers, and steam cleaners, can be used for car detailing.
Carpet Cleaners Carpet cleaners are top machines for cleaning the soft interior parts of vehicles. These are used to clean car mats, carpets, and seat upholstery. Two things must be checked when buying carpet cleaners as car detailing. First, the machine should be able to provide heated output. Second, the machine should be equipped with low-flow technology. It is also better to use separate cleaning wands to clean carpets and seat upholstery.
Steam Cleaners Steam cleaners are suitable for cleaning glass such as windows, and inside cleaning such as dashboards and steering wheels. The most important thing to check when using these machines as auto detailing is that the exposure of the vehicle surfaces to the output of the machines has to be limited. Overexposure to the high output temperature might lead to damage of the surface.
Pressure Washers Pressure washers are used as mobile car wash equipment for cleaning the hard external surfaces and engine components. The output pressure level of the machine should not exceed 1500 psi, and the flow rate should remain as low as possible to conserve water and prevent the possibility of fines due to waste water disposal and run off.
Steam Car Wash Machines
Steam pressure cleaners are pressure washing machines specially made for car detailing. These can be used to clean most of the surfaces on the exterior of an automobile. The pressure level never exceeds 1500 psi and flow rate is as low as 0.5 GPM. These machines ensure that the cleaned surfaces are clean and water run-off does not cause much of a problem. Another specialty of steam car wash machines is the output temperature
, which ranges up to 250°F.
Paint correction is the actual process of removing scratches and swirl marks from car paintwork. It is what use to be known as the old cut and polish or buff and polish. It’s what use to be used with very aggressive cutting compounds and car polishes in order to restore damage car paint surfaces. It was the only way at that time to buff out scratches and swirl marks as well as bird etchings on car paint plus bat poo and fall out on car paint work. These days you can see that it takes different methods such as using clay bars, proper cutting compounds and polishes to achieve a mirror finish.
Car Paint Protection
Car paint protection DOES only one thing…protecting car paint. This is actually the least laboursome duty of car detailing. All it requires is prepping car paint surfaces for paint protection. There are many varied car paint protection coatings on the market today but one of the most popular paint protection productsa is ceramic coatings which are fast growing in popularity when it comes to car paint protection.
Some Of The Most Popular Car Paint Protection Brands On The Market Today Are
Meguires Autogym Menzerna Toughseal Ceramicoat Scholl and many other brands. if you really want o check out a great car detailer or as many would know it….” a good car polisher ” you may want to visit www.Drbuffcarcare.com.au